32 ani
Masculin
Chișinău
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Despre mine
Running
Learning new SEO strategies
Key Collector
SEO
Keyword Market Research
On-page Optimization
Off-page Optimization
HTML5
CSS
Flex, Float
Fundamentals of JavaScript
Gulp
TOP Competențe
Experiența profesională
Aprilie 2014 - Prezent
10 ani 11 luni
SEO
Freelance
Chișinău
SEO продвижение румынских и русских запросов в google.md по Молдове.
- Создание сайтов
- Проектирование структуры сайта
- Создание технических заданий программистам
- Внутренняя оптимизация сайта
- Стратегии продвижения сайта
- Внешняя оптимизация сайта
- Оптимизация поведенческих факторов сайта
- Работа над авторитетностью бренда в интернете
Septembrie 2023 - Decembrie 2024
1 an 3 luni
E-commerce Performance Manager
NDA Project (contract)
Chișinău
Work on company B2C project
Competitors research
Search engine optimization: On-page & Off-page
Creating a comprehensive SEO, PPC work plan.
Performance reports using web analytics.
Work with the development team
Setting up analytics systems
Creating Technical Specifications for Writing Texts.
Text generation
Technical marketing
Setting up custom data tracking in Google Tag Manager
Reworking the Email flows
Prototyping for website layout design
Noiembrie 2022 - August 2023
10 luni
Marketing Strategist (B2B, SaaS, SEO & Lead Gen)
Urchin Systems
Chișinău
Conducted SEO, website design, LinkedIn marketing analysis of competitors and provided recommendations for improving copywriting, design and used the information to build a marketing strategy.
Developed website prototypes for a new brand transitioning from OCR to RPA solutions. Responsible for the design process for a new RPA SaaS brand.
Led the creation and implementation of a strategy to increase the visibility of OCR SaaS and RPA SaaS service pages and informational materials on OCR and RPA for the B2B market. Organized and coordinated all stages of the process, from technical specifications for copywriters to lead generation.
Led Onpage SEO optimization, including keyword research, meta tags, content structure, internal linking, and page speed improvements to boost organic traffic and search engine rankings.
Created and optimized a lead generation funnel to generate leads through LinkedIn ads. Developed technical specifications for content creation on the website within this funnel.
Coordinated the work of copywriters and designers in the development of a website for a new RPA SaaS brand.
Worked with a designer to create engaging advertising banners and collaborated with Sales Managers to optimize the lead generation funnel and improve targeting efficiency.
Set up conversion tracking through Google Tag Manager. Implemented and configured remarketing and analytics tracking.
Gathered and analyzed user behavior data using Google Analytics, Matomo, and Microsoft Clarity to support the Sales department in enhancing customer communication and improving funnel performance.
Ran the A/B testing process for LinkedIn ad materials and placements to increase CTR and lead generation performance.
Martie 2021 - Septembrie 2022
1 an 7 luni
Publicis Media Moldova
Performance Manager (SEO & PPC)
Chișinău
Performance reports using web analytics.
Paid Media & Campaign Management:
Managed and optimized performance marketing campaigns in Google Ads (Search, Display) to drive high ROAS and conversion rates.
Achieved a 250% ROAS in Google Search campaigns, exceeding media plan benchmarks for CTR, impressions, and clicks.
Executed A/B testing strategies to improve ad performance, messaging, and audience targeting.
Managed substantial advertising budgets, ensuring cost-effective allocation and performance-driven outcomes.
SEO & Website Optimization:
Conducted on-page and technical SEO audits, which increased organic traffic.
Developed keyword strategies and content recommendations to enhance visibility in search engines.
Collaborated with web developers to resolve technical SEO issues, improving site performance and indexing.
Data Analytics & Strategy:
Leveraged Google Analytics, Google Tag Manager, and Looker Studio to track campaign performance and user behavior.
Translated data insights into strategic recommendations, enhancing marketing effectiveness and ROI.
Created performance reports for clients, providing actionable insights and optimization strategies.
Industry Expertise & Clients:
Worked with brands across cosmetics (Viorica Cosmetics), consumer electronics (Samsung, mobile repair services), pet food (Nestlé Pet Food), and e-commerce (children’s toys).
Developed and executed tailored digital strategies for each niche, addressing industry-specific challenges and opportunities.
Septembrie 2020 - Februarie 2021
6 luni
SEO
Romstal.ru
Москва
Training a company employee in On-page and Off-page Optimization:
Create meta tags
Creating SEO tasks for web developers
Competitor analysis
Search Engine Reputation Management
Keyword Market Research
Regular optimization of on-page content on various product pages
Iulie 2018 - Februarie 2021
2 ani 8 luni
SEO & PPC
KERAM MARKET
Chișinău
Working on a group of web projects KERAM MARKET
https://www.keram-market.ru
https://www.keramspb.ru
https://sanmall.ru/
https://san-lux.ru/
https://poly-katalog.ru/
https://oboi-katalog.ru/
https://business.artcer.ru
https://casamoderna.ru
https://www.keramekb.ru
https://www.keramkrasnodar.ru
https://www.keramnsk.ru
https://www.keramcrimea.ru
https://www.keramnn.ru
https://www.keramkazan.ru
On-page Optimization:
Implementing SEO strategies for large eCommerce websites with more than 150,000 products
Deep Keyword Market Research and Analysis
Creating pages to attract new traffic
Developing, optimizing, and delegating the creation of meta tags
Regular optimization of on-page content on various product pages
Working with the development team to analyze site code and provide recommendations based on SEO best practices
Usability audit to create layouts
Using white-hat on-page SEO techniques to produce high rankings for numerous keywords
Developing and delegating link-building
Marketing activities to increase conversion rate
Developing, generating, delegating, and interpreting periodic performance reports using web analytics
Search Engine Reputation Management and delegating to an assistant
Off-page Optimization:
Developing and delegating creating quality inbound links from blogs, forums, and other relevant, content-specific sites
Ordering (articles, press releases, etc.) to submit to various platforms/sites
Making appropriate comments on relevant, do-follow blog sites to procure backlinks
Generating and submitting product feeds to various shopping engines
Incorporating social media optimization to augment the traditional SEO activities
Developing and delegating link-building campaign
PPC
Creating and managing advertising campaigns in Yandex Direct, Yandex Maps
Decembrie 2019 - Decembrie 2019
1 lună
SEO
Individual entrepreneur Ursulyak Vladimir Anatolyevich
Москва
Technical audit of the site https://vsya-plitka.ru/ to improve indexing and ranking in search engines.
Ianuarie 2017 - Decembrie 2018
1 an 11 luni
SEO & WordPress Website Builder
Indelit
Chișinău
Created and promoted website https://indelit.md/
On-page Optimization:
Implementing SEO strategies for website
Deep Keyword Market Research and Analysis
Creating pages to attract new traffic
Developing and optimizing meta tags
Usability audit to create layouts
Using white-hat on-page SEO techniques to produce high rankings for keywords
Marketing activities to increase conversion rate
Developing, generating, and interpreting periodic performance reports using web analytics
Maintaining blog/news
Februarie 2017 - Iulie 2018
1 an 5 luni
SEO & Webmaster Engagement Manager
LEADS-TRADE
Chișinău
Working on a group of web projects.
On-page Optimization:
Adding credit and microfinance offers to websites
Developing and optimizing meta tags
Deep Keyword Market Research and Analysis
Creating and managing advertising campaigns in Yandex Direct
Webmaster Engagement:
Working in CPA network
Finding and engaging partners
Noiembrie 2017 - Noiembrie 2017
1 lună
PPC
Lebedev Grup
Chișinău
Creating an advertising campaign in Google AdWords for the site https://dinamit.md/
Deep Keyword Market Research and Analysis
Decembrie 2016 - Decembrie 2016
1 lună
WordPress Website Builder
Car4rent
Chișinău
Created a website http://toprent.md/
Octombrie 2016 - Octombrie 2016
1 lună
SEO
Lebedev Grup
Chișinău
Technical site audit https://dinamit.md to improve indexing and ranking in search engines.
On-page Optimization
Implementing SEO strategies for website
Deep Keyword Market Research and Analysis
Developing and optimizing meta tags
Usability audit
Using white-hat on-page SEO techniques to produce high rankings for keywords
Marketing activities to increase conversion rate
Provided recommendations based on SEO best practices
Ordering articles to submit to various platforms/sites
Limbi
Română Elementar
Rusă Fluent
Engleză Mediu
Domeniul dorit
Studii: Superioare
Absolvit în: 2016
State University of Moldova
Facultatea: Mathematics and Informatics
Specialitatea: Informatics
Preferințe pentru job
Programul de muncă
Full-time
Pentru a vedea contactele candidatului este necesar să vă înregistrați și să achitați serviciul "Acces la baza de CV-uri".