32 года
Мужчина
Chișinău
Чтобы открыть контактную информацию соискателя, нужно зарегистрироваться и оплатить услугу "Доступ к базе резюме".
Обо мне
Running
Learning new SEO strategies
Key Collector
SEO
Keyword Market Research
On-page Optimization
Off-page Optimization
HTML5
CSS
Flex, Float
Fundamentals of JavaScript
Gulp
ТОП Навыки
Опыт работы
Апрель 2014 - Настоящее время
10 лет 11 месяцев
SEO
Freelance
Кишинев
SEO продвижение румынских и русских запросов в google.md по Молдове.
- Создание сайтов
- Проектирование структуры сайта
- Создание технических заданий программистам
- Внутренняя оптимизация сайта
- Стратегии продвижения сайта
- Внешняя оптимизация сайта
- Оптимизация поведенческих факторов сайта
- Работа над авторитетностью бренда в интернете
Сентябрь 2023 - Декабрь 2024
1 год 3 месяца
E-commerce Performance Manager
NDA Project (contract)
Кишинев
Work on company B2C project
Competitors research
Search engine optimization: On-page & Off-page
Creating a comprehensive SEO, PPC work plan.
Performance reports using web analytics.
Work with the development team
Setting up analytics systems
Creating Technical Specifications for Writing Texts.
Text generation
Technical marketing
Setting up custom data tracking in Google Tag Manager
Reworking the Email flows
Prototyping for website layout design
Ноябрь 2022 - Август 2023
10 месяцев
Marketing Strategist (B2B, SaaS, SEO & Lead Gen)
Urchin Systems
Кишинев
Conducted SEO, website design, LinkedIn marketing analysis of competitors and provided recommendations for improving copywriting, design and used the information to build a marketing strategy.
Developed website prototypes for a new brand transitioning from OCR to RPA solutions. Responsible for the design process for a new RPA SaaS brand.
Led the creation and implementation of a strategy to increase the visibility of OCR SaaS and RPA SaaS service pages and informational materials on OCR and RPA for the B2B market. Organized and coordinated all stages of the process, from technical specifications for copywriters to lead generation.
Led Onpage SEO optimization, including keyword research, meta tags, content structure, internal linking, and page speed improvements to boost organic traffic and search engine rankings.
Created and optimized a lead generation funnel to generate leads through LinkedIn ads. Developed technical specifications for content creation on the website within this funnel.
Coordinated the work of copywriters and designers in the development of a website for a new RPA SaaS brand.
Worked with a designer to create engaging advertising banners and collaborated with Sales Managers to optimize the lead generation funnel and improve targeting efficiency.
Set up conversion tracking through Google Tag Manager. Implemented and configured remarketing and analytics tracking.
Gathered and analyzed user behavior data using Google Analytics, Matomo, and Microsoft Clarity to support the Sales department in enhancing customer communication and improving funnel performance.
Ran the A/B testing process for LinkedIn ad materials and placements to increase CTR and lead generation performance.
Март 2021 - Сентябрь 2022
1 год 7 месяцев
Publicis Media Moldova
Performance Manager (SEO & PPC)
Кишинев
Performance reports using web analytics.
Paid Media & Campaign Management:
Managed and optimized performance marketing campaigns in Google Ads (Search, Display) to drive high ROAS and conversion rates.
Achieved a 250% ROAS in Google Search campaigns, exceeding media plan benchmarks for CTR, impressions, and clicks.
Executed A/B testing strategies to improve ad performance, messaging, and audience targeting.
Managed substantial advertising budgets, ensuring cost-effective allocation and performance-driven outcomes.
SEO & Website Optimization:
Conducted on-page and technical SEO audits, which increased organic traffic.
Developed keyword strategies and content recommendations to enhance visibility in search engines.
Collaborated with web developers to resolve technical SEO issues, improving site performance and indexing.
Data Analytics & Strategy:
Leveraged Google Analytics, Google Tag Manager, and Looker Studio to track campaign performance and user behavior.
Translated data insights into strategic recommendations, enhancing marketing effectiveness and ROI.
Created performance reports for clients, providing actionable insights and optimization strategies.
Industry Expertise & Clients:
Worked with brands across cosmetics (Viorica Cosmetics), consumer electronics (Samsung, mobile repair services), pet food (Nestlé Pet Food), and e-commerce (children’s toys).
Developed and executed tailored digital strategies for each niche, addressing industry-specific challenges and opportunities.
Сентябрь 2020 - Февраль 2021
6 месяцев
SEO
Romstal.ru
Москва
Training a company employee in On-page and Off-page Optimization:
Create meta tags
Creating SEO tasks for web developers
Competitor analysis
Search Engine Reputation Management
Keyword Market Research
Regular optimization of on-page content on various product pages
Июль 2018 - Февраль 2021
2 года 8 месяцев
SEO & PPC
KERAM MARKET
Кишинев
Working on a group of web projects KERAM MARKET
https://www.keram-market.ru
https://www.keramspb.ru
https://sanmall.ru/
https://san-lux.ru/
https://poly-katalog.ru/
https://oboi-katalog.ru/
https://business.artcer.ru
https://casamoderna.ru
https://www.keramekb.ru
https://www.keramkrasnodar.ru
https://www.keramnsk.ru
https://www.keramcrimea.ru
https://www.keramnn.ru
https://www.keramkazan.ru
On-page Optimization:
Implementing SEO strategies for large eCommerce websites with more than 150,000 products
Deep Keyword Market Research and Analysis
Creating pages to attract new traffic
Developing, optimizing, and delegating the creation of meta tags
Regular optimization of on-page content on various product pages
Working with the development team to analyze site code and provide recommendations based on SEO best practices
Usability audit to create layouts
Using white-hat on-page SEO techniques to produce high rankings for numerous keywords
Developing and delegating link-building
Marketing activities to increase conversion rate
Developing, generating, delegating, and interpreting periodic performance reports using web analytics
Search Engine Reputation Management and delegating to an assistant
Off-page Optimization:
Developing and delegating creating quality inbound links from blogs, forums, and other relevant, content-specific sites
Ordering (articles, press releases, etc.) to submit to various platforms/sites
Making appropriate comments on relevant, do-follow blog sites to procure backlinks
Generating and submitting product feeds to various shopping engines
Incorporating social media optimization to augment the traditional SEO activities
Developing and delegating link-building campaign
PPC
Creating and managing advertising campaigns in Yandex Direct, Yandex Maps
Декабрь 2019 - Декабрь 2019
1 месяц
SEO
Individual entrepreneur Ursulyak Vladimir Anatolyevich
Москва
Technical audit of the site https://vsya-plitka.ru/ to improve indexing and ranking in search engines.
Январь 2017 - Декабрь 2018
1 год 11 месяцев
SEO & WordPress Website Builder
Indelit
Кишинев
Created and promoted website https://indelit.md/
On-page Optimization:
Implementing SEO strategies for website
Deep Keyword Market Research and Analysis
Creating pages to attract new traffic
Developing and optimizing meta tags
Usability audit to create layouts
Using white-hat on-page SEO techniques to produce high rankings for keywords
Marketing activities to increase conversion rate
Developing, generating, and interpreting periodic performance reports using web analytics
Maintaining blog/news
Февраль 2017 - Июль 2018
1 год 5 месяцев
SEO & Webmaster Engagement Manager
LEADS-TRADE
Кишинев
Working on a group of web projects.
On-page Optimization:
Adding credit and microfinance offers to websites
Developing and optimizing meta tags
Deep Keyword Market Research and Analysis
Creating and managing advertising campaigns in Yandex Direct
Webmaster Engagement:
Working in CPA network
Finding and engaging partners
Ноябрь 2017 - Ноябрь 2017
1 месяц
PPC
Lebedev Grup
Кишинев
Creating an advertising campaign in Google AdWords for the site https://dinamit.md/
Deep Keyword Market Research and Analysis
Декабрь 2016 - Декабрь 2016
1 месяц
WordPress Website Builder
Car4rent
Кишинев
Created a website http://toprent.md/
Октябрь 2016 - Октябрь 2016
1 месяц
SEO
Lebedev Grup
Кишинев
Technical site audit https://dinamit.md to improve indexing and ranking in search engines.
On-page Optimization
Implementing SEO strategies for website
Deep Keyword Market Research and Analysis
Developing and optimizing meta tags
Usability audit
Using white-hat on-page SEO techniques to produce high rankings for keywords
Marketing activities to increase conversion rate
Provided recommendations based on SEO best practices
Ordering articles to submit to various platforms/sites
Языки
Румынский Базовый
Русский Свободно владею
Английский Средний
Желаемая отрасль
Образование: Высшее
Год окончания: 2016
State University of Moldova
Факультет: Mathematics and Informatics
Специальность: Informatics
Пожелания к работе
График работы
Full-time
Чтобы открыть контактную информацию соискателя, нужно зарегистрироваться и оплатить услугу "Доступ к базе резюме".